News & Recipe

Develop products based on Vietnamese preferences and plan to release them one by one.

Ho Chi Minh City, September 6th, 2024 – Nisshin Seifun Welna (Director and President: Takahiko Iwahashi), a member of the Nisshin Seifun Group, operates the group’s companies: Vietnam Nisshin Seifun (General Director: Takahiro Adachi) and Vietnam Nisshin Technomic (General Director: Naruyasu Mizuta). Our company will start selling a full range of household products in Vietnam.

In Japan, Nisshin Seifun Welna sells processed foods such as wheat flour, premix including karaage deep-fry mix, Tempura mix, and okonomiyaki flour, as well as dry pasta, pasta sauces, and frozen foods, holding a high market share in many categories. Additionally, the Nisshin Seifun Welna has two facilities in Vietnam. In 2013, Vietnam Nisshin Seifun was established as a pasta sauce production facility, primarily exporting pasta sauce products to Japan. Then, in 2018, Vietnam Nisshin Technomic was established as a production facility of premix, sold in the domestic Vietnamese market and some products exported to Japan.

This time, we have decided to make a full-scale entry into the Vietnamese household goods market since anticipating a need for processed foods that support convenient cooking as there are many dual-income households and people cook at home frequently. We have developed products based on the preferences of customers in Vietnam, making full use of the two production facilities in Vietnam and the technology and flavoring knowledge we have cultivated in Japan. In order to meet the tastes of Vietnamese customers, we will offer a different quality and lineup of products than those for the Japanese market, and aim to become a food manufacturer that is loved by everyone in Vietnam.

As the first product lines to be launched, three types of pasta sauces in ready-to-eat pouches, two types of rice cooking sauces are already launched in advance and six types of premixes are launched newly. With production technology not only at the production facilities in Vietnam but also at group’s facilities in Japan, Thailand, Turkey, etc., we will further enhance household products in Vietnam, including dry pasta and frozen foods.

Our company is top manufacturer in the Japanese household-use pasta sauce market. By utilizing our flavoring knowledge, we launched a product line consisting of three products suite the tastes of the Vietnamese people. The portions are for two people, and the packaging is convenient ready-to-eat pouches, easy to cook by heating.

Focusing on the rice-eating culture of Vietnamese people and leveraging knowledge of ready-to-eat pouch products, we have developed a flavored sauce that you can easily enjoy by simply adding it to rice, pouring in water, and cooking. The portion size is 240g, suitable for 2 to 4 people.

Leveraging the knowledge gained from our premix flour business in Vietnam, we will launch 4 unique premix flour products, particularly noted for their finished product quality. These product line is popular throughout the Vietnamese BtoB market. We also plan to launch two additional products (Banh Xeo Flour and Sponge Cake Mix) in the future.

We have been featured in the news:
Vnexpress: https://vnexpress.net/tap-doan-thuc-pham-nhat-muon-mo-rong-tai-viet-nam-4790239.html
Nhịp cầu đầu tư: https://nhipcaudautu.vn/su-kien-doanh-nghiep/thuong-hieu-nisshin-seifun-welna-gia-nhap-thi-truong-hang-tieu-dung-viet-nam-3359944/
VTV News: https://vtv.vn/thi-truong/thuong-hieu-nhat-ban-gia-nhap-thi-truong-hang-tieu-dung-viet-20240907121046491.htm
Đầu tư: https://baodautu.vn/nisshin-seifun-welna-ra-mat-san-pham-tieu-dung-da-dang-toi-nguoi-tieu-dung-viet-d224300.html
Thanh niên: https://thanhnien.vn/sot-com-mi-y-an-lien-cua-nhat-chinh-thuc-co-mat-tai-viet-nam-185240907120749324.htm
Phụ nữ TP. HCM: https://www.phunuonline.com.vn/nisshin-seifun-welna-ra-mat-xot-mi-y-tien-loi-hop-khau-vi-nguoi-viet-a1527968.html
Thể thao & Văn hoá: https://thethaovanhoa.vn/thuong-hieu-nisshin-seifun-welna-ra-mat-xot-mi-y-xot-nau-com-va-bot-tron-san-20240908182659493.html
Znews: https://lifestyle.znews.vn/mon-com-danh-rieng-cho-nguoi-luoi-post1496434.html
Tin tức (TTXVN): https://baotintuc.vn/doanh-nghiep-san-pham-dich-vu/thuong-hieu-nisshin-seifun-welna-ra-mat-cac-loai-xot-tai-viet-nam-20240907200447105.htm
Công thương: https://congthuong.vn/du-dia-thi-truong-thuc-pham-che-bien-san-con-rong-mo-344212.html